As it turns out, my fellow TBA colleague Jessica at Railbird has written not one, but two incredible posts on the points that I breezily touched on in my previous post.

One, entitled The Gender Gap delves more deeply into the fillies vs. colts issue by way of Rags to Riches in the Belmont. She also provides some real stats on the “inclusion” of women in the industry. It’s a must read, and her question still stands with regard to marketing the sport to women… “what can be done about it?”.

And another post entitled “Here’s a She-Tip for You, Andy Stronach” uses a specific example to illustrate the lack of marketing to the women fan base (cited at 52%!!).

Great reading, and sadly it’s still timely.