( raymond )
As Moran put it, NYRA is trolling the web with the addition of new Facebook and MySpace pages. I don’t disagree with the commenter who is pleased to see NYRA take this direction, but as someone who has never received an email reply from NYRA, color me cautiously optimistic.
“Developing these pages are part of a viral marketing strategy we’ve recently implemented that targets a demographic of racing fan that NYRA has not effectively and actively communicated with in the past,” said Neema Ghazi, NYRA’s Director of Marketing.
I “became a fan” (which is what they call the action one takes to follow a page on Facebook) and so far so good. They’ve created a fair amount of upcoming events (but haven’t invited the 551 current NYRA fans: note to NYRA, pushing content to fans is good!) and added a good amount of photos.
“These platforms are excellent mediums through which NYRA can engage its fans,” said Ghazi. “A website like Facebook can serve as a useful feedback mechanism that inevitably encourages continuous dialogue between racetrack executives and the racing public.”
Feedback mechanism and continuous dialogue between racetrack executives and the racing public… funny you should mention that. While at work today, I received this tweet on my phone.
From DRF (last section, bottom of the page):
The stewards fined jockey Norberto Arroyo Jr. $500 for striking his mount, Hanna Can Fly, twice in the face with his whip in Wednesday’s ninth race. Hanna Can Fly was on the lead early in the race, then backed up through the field to finish 10th.
The incident wasn’t that much different than the one for which Jeremy Rose received a six-month suspension last summer at Delaware Park. That suspension was reduced to three months.
After having a bit to eat this evening while watching a familiar Law & Order re-run, I clicked right on over the NYRA’s page to hopefully start a continuous dialog with some race track executives by way of their feedback mechanism.
Posted to the NYRA wall (which is the one of the main “feedback mechanisms” of a Facebook group):
Question. I read the following in DRF today:
“The stewards fined jockey Norberto Arroyo Jr. $500 for striking his mount, Hanna Can Fly, twice in the face with his whip in Wednesday’s ninth race. Hanna Can Fly was on the lead early in the race, then backed up through the field to finish 10th.
The incident wasn’t that much different than the one for which Jeremy Rose received a six-month suspension last summer at Delaware Park. That suspension was reduced to three months.”
http://drf.com/news/article/99742.html
Can you please explain this ruling? I watched the race replay at Twinspires and could not see the incident. If it is similar to Jeremy Rose’s incident, in which he was suspended for 3 months (reduced from 6), can you also explain why Arroyo was only fined and not given any suspension?
Here’s hoping NYRA’s foray in social media elicits better results than that old fashioned contraption known as email. Will keep you posted!