And Again

More good commentary on how to better market horse racing, i.e., increase the fan base. [Bloodhorse]

Swifty had a good post too about this subject that also linked to yet another opinion piece his dad (Papa Swifty) had sent to him.

The existing horse racing fan base is crying out for action, and Swifty and I have a little plan we’re brewing to help facilitate that action (as much as we can). Stay tuned!

We all understand the economics of the game, but the fans are growing tired of the sport’s stars being whisked off to the breeding shed.

  – Dan Liebman, Bloodhorse