A Miracle at Keeneland September Sale

The son of AP Indy out of Balance who eventually went for $4.2 million

Last night Keeneland’s September Sale got underway (and apparently off to great start!). As many do, I enjoy watching the live feed of the auction. The auctioneer and the announcer have a great chemistry and can be downright funny when trying to whip a bidding frenzy. All and all, it’s quite enjoyable, even for those of who don’t know a heck of a lot about pedigrees.

In uncharacteristic timeliness I made my way over there right as the auction kicked off. Much to my surprise there were two folks at a desk discussing the upcoming sale. This seemed like a fine addition, a little intro never hurt anything. Then I started to notice that first auction had started and that they were still talking. They’re going to stop soon, right? The next HIP came up, and then the next… still talking.

Folks on Twitter and Facebook started grumble (me being one of them). And then the most miraculous thing happened… Keeneland responded… quickly! They got rid of the running commentary and the live feed was back to straight-up auction action. They even responded to complainers both on Facebook and Twitter to let them know they had addressed the issue. Why can’t everything be that simple?

Common sense dictates that if you’re going to have multiple digital media channels, that you respond to feedback, input, grumblings, etc in a timely manner. But what Keeneland did last night was nothing short of miracle, particularly for a racing entity! So, a big thumb’s up to Keeneland for swiftly responding to the outcry of their users, perhaps there’s hope after all!

(and PS… hi, I miss you guys too. Come visit!)